When employers talk about their “compensation packages,” they don’t mean just salary. Typically, this package includes an employee’s pay, plus a number of other perks like health insurance, retirement plans and paid time off.

But a truly impactful employee benefits program goes well beyond medical coverage, said Alex Shubat, CEO at work-life balance platform Espresa. It’s a tool you can use to engage and retain your workforce.

“I believe that benefits are all about employee recruitment and retention, which comes from people feeling valued,” Shubat told Business News Daily. “They want to know that their employers care about their well-being and respect their time.”

Most employers seem to agree with this perspective: In research by Thomsons Online Benefits, nearly 90 percent of employers said their top benefits objectives are attracting talent and improving engagement. However, many of the employers (70 percent) said they struggled to deliver and communicate their benefits packages effectively.

“Global employers spend a significant amount on benefits, on average 31 percent of employee salary, but there’s a real risk that they won’t see the full return on this investment,” Chris Bruce, co-founder and managing director of